Radley Case Study The Challenge: Being based in London, Radley, a premium global women's leather goods brand, did not have local internal ground support in the Australian market to support their product drive through key Myer stores. The Solution: Play Retail created a team of Radley Brand Ambassadors to work in key Myer stores on peak trading days around the country. All team members are managed by Play Retail, and all sales metrics and feedback...
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